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Hi, I am Midhula. I design behavioural solutions for products and people.

Originally from Kerala, India, I have spent lots of time studying and working from various locations within and outside India. I am currently based out of Bangalore- the Silicon Valley of India and am open to projects available to work remotely internationally and in India. I am also flexible to travel according to project requirements. My interests extend to gamification, Systems Thinking, Generative AI, and Sustainability.  

My Core Skills

Project Management

  • Cross-functional collaboration

  • Product Strategy & Roadmap

  • User Stories

  • Analytics data assessment

Qualitative Research Methods

  • User interview

  • Focus group

  • Diary studies

  • Usability testing

  • Heuristic Analysis

  • Requirement elicitation Sessions

  • Design thinking workshops

  • Ethnographic studies

Quantitative Research Methods

  • Surveys

  • Eye-tracking

  • VR simulation studies

  • Psychophysical experiments

Product Design

  • UX Research

  • Information Architecture

  • Persona Mapping

  • Low-fid prototyping

Tools

  • Notion

  • Mirro

  • Mural

  • FigJam

  • Tobi Eye-tracking

  • EEG

  • Midjourney

  • Jira

  • SurveyMonkey

  • Amazon Turk

  • MixPanel

  • Google Analytcis

  • IBM SPSS

  • JMP

  • MatLab

Consulting

  • Behavioural Science & UX Workshops

  • Digital Transformation Projects

  • Behavioural Change Initiatives

  • Experience and Service Design

Key Strengths

Modelling

I look for minute contextual elements and characters that that shape mental models to find the roots of behavioural patterns and use a behavioural science integrated systems thinking process to build solutions that impact the present and future of users and businesses. 

Empathy

I try to grasp user perspectives by immersing myself in the intricacies of their decisions, emotions, and expectations. I use my theoretical and experimental expertise to unravel these intricacies, which often lead me to the 'Aha!' moment, leading to solutions .

Collaboration

I always expand my research process beyond design and product teams and encourage cross-functional collaborations across the organisation. My research insights have been used by data science, customer success and strategy teams in growing our approaches and perspectives.  

Personal Interests

When I am not working, I spend time with our cats, or with my aquascape and its inhabitants, playing around with the camera or practicing sitar.

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