Projects

I have worked in a variety of behavioural change projects that aimed to bring a positive change to the world through products, policies and communication materials. You’ll always find empathy, innovation, and inclusivity in my work - it makes for improved and meaningful experience.

Here are some of the handpicked projects!

Digital transformation

Behavioural science to drive financial inclusion and digital literacy among the underbanked

Product Design

Behavioural Product Management to improve

AI tool adoption

Behavioural Design

Behavioural design to improve commuter safety in Indian highways

Neuromarketing

Enhancing the effectiveness of a digital transformation campaign with neuromarketing