HELLO! I AM MIDHULA CHANDRAN,
A BEHAVIOURAL SCIENTIST & CONSULTANT
With a background in behavioural science and experimental psychology, I design behaviour-change solutions in the form of products, policies, and interventions to address societal challenges. My experience spans across academic and applied behavioural research and spills over diverse sectors, from product management, neuromarketing, and consumer behaviour to digital transformation and habit formation. My solutions keep emotions and context at the center to have a lasting and positive impact on society.
WHAT I DO ?
Changing behavior starts with a deep understanding of the contextual elements. I provide in-depth behavioral research and build detailed mental maps that highlight the minute contextual elements influencing the behavior. If you're looking to get a better understanding of any behavior and want to create sustainable and meaningful solutions, this is the way to go.
Many organizations can benefit from integrating behavioral insights into policies and strategies. Aligning those with human behavior can drive better business and societal outcomes. I can help you apply a behavioral lens to strategy. country.
Amid the rapid advancement of Generative AI, how can product teams create functional and meaning-ful experiences? Behavioural Product Management is the answer. I can help your product team using behavioural insights throughout the product development cycle and build a data-driven product roadmap.
How can you quantify your brand's perception in the eyes of consumers? Going beyond traditional surveys and social analysis, I can help you diagnose the health of your brand in depth, analyze user sentiment on social media, and help you with recommendations to elevate your brand perception.